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about
matt wolfe marketing
When you're trying to make a difference in the world,
few things sting more than wondering where the disconnect is between your marketing and the people you’re meant to serve.
Your voice deserves to be heard, but unfortunately, most businesses and nonprofits who want to make the world a better place are missing the most essential piece of the marketing puzzle, a strategic brand message that’s aligned with their target audience.
effective brand messaging is rare.
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Many marketing agencies skip the essential work of developing a strategic brand story and jump right into expensive tactics like website builds, SEO, and digital ads. This accounts for a staggering amount of wasted time, money, and trust.
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Marketing messaging is often structured in a way that backfires by making the organization the hero of the story instead of the people they're trying to serve.
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Because so much messaging focuses largely on the organization, it tends to fall out of alignment - and relevance - with the target audience.​
Put a lifetime of strategic storytelling experience Behind your business or nonprofit.
My experience combines decades spent in two different storytelling disciplines, professional theatre and marketing, and I use it to find a brand message and strategy that reaches the right people and drives growth for your organization.
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My specialty lies in building new marketing foundations for organizations through strategic brand development, messaging, and copywriting. Then, as a partner in Brand3 marketing agency, my team provides everything else your organization needs to grow.
theatre
For more than 25 years, I worked as a professional theatre artist at every level of the industry, from regional theatre in Seattle to Broadway. As an actor, I was part of the development of multiple Tony nominated and award-winning shows including Disney's Aladdin, Million Dollar Quartet, A Christmas Story, Catch Me If You Can, and Scandalous.
I also worked as a director, administrator of a nonprofit, and as an arts educator, and all of it was time spent learning the strategy and craft of telling stories in the most powerful way possible.
marketing
Now, for nearly 15 years, I have worked as a marketing consultant, helping businesses tell their stories in the most profitable way possible. Most recently, my work was driven by my experience as a Certified StoryBrand Consultant. This combined my theatre and marketing experience into one, powerful narrative approach.
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To date, I am one of the most experienced StoryBrand Consultants in the community, having helped more than 200 organizations in more than 30 different industries to apply the StoryBrand strategic framework and use it to grow.
In 2024, I accepted an invitation to join the Brand3 marketing agency as Partner and Director of Brand Strategy. This aligns me with a whole team of dedicated difference-makers led by Co-Founder Orsolya Herbein. I am truly honored to help lead a team of talented, heartfelt marketers, and most urgently for my clients, they share my passion for a Brand-First Approach to marketing. Brand3 makes sure an organization has a strategic brand message and visual presence in place that aligns with their ideal audience before they are asked to invest in growth tactics.
Through this partnership with Brand3, I provide access to a full suite of marketing capabilities from discovery and brand development to every essential digital marketing service you need to grow.
Free In-Depth Marketing Assessment
Learn where your marketing is falling short!
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This is one of the most powerful tools StoryBrand has ever released, and it's completely free. This 10-minute assessment generates an in-depth marketing playbook which is 100% customized to your business.
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Take the My StoryBrand Marketing Report assessment here.
Then, Schedule a free 30-minute call with me to go over the results and create a plan. This part is totally optional, but I'm here to help.